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Our Company

Top-Level Industry Experts

Powered By Experience

S&CD has the brightest experts from notable organizations like Procter & Gamble. The entire team has held senior positions and speaks with authority and knowledge, having an extensive selling background as well as world-class training experience. S&CD believes our team’s experience is a great value to others and we thrive on empowering some of the world's top corporations.

Executive Partners

  • Maria Edelson

    CEO & Founder

    35 years as a transformational sales leader and innovator in training programs at P&G ($80B worldwide leader in CPG). Entrusted with and responsible for pioneering the breakthrough sales training that moved P&G to a customer centric selling organization.

  • Bruce Peters

    President & Partner

    35 years as a manager of selling and training at P&G. Bruce wrote and developed many of the tested and proven tools used throughout the Procter & Gamble organization. Bruce led the Global Sales Training organization for P&G’s 20,000 person organization.

Senior Consultants

All Senior consultants have over 20 years of exemplary sales management experience.

  • Shawn Bennett

    p&G/USA, Walmart

  • Bora Kazmirci

    SPI/USA, Master Trainer

  • Mary Mills

    p&G/USA, Global Training Expert

  • Thomas Preiss

    SingTel Optus/Australia, Certified Executive Coach

  • Robin Sharpe

    p&G/UK, Managing Director Multi-National

  • Sanford Tom

    p&G/USA & Asia, Customer Marketing Expert

  • Rob Wilson

    p&G/USA, MBA/Masters, Learning & Development Expert

  • Tom Torre

    p&G/USA, Logistics and Training Expert


  • "The focus was right, the training was right, and the results were spectacular."

    Barb H

    Former VP, Customer Business Development - P&G

  • "Truly tries to develop tools that work for one's specific needs; and is adaptable to work for different company ideas/goals."

    Lou T

    Executive VP Sales - Church & Dwight

  • "An expert at establishing new business in previously untapped markets and in leading performance turnarounds."

    Scott A

    Former President, N. America - Evenflow

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